SEO Marketing in Digital World

SEO (Search engine optimization) is the method of building a web page effortless to discover. In simpler words SEO is a bigger opportunity of advertising your brand. SEO works in 4 steps: WANT – SEARCH – GET INFO – BUY. SEO is a very important part of today’s digital marketing strategy. Now a day’s everyone is communicating digitally more than in any other way. Old cameras have been replaced by digital cameras or Smartphone’s. In digital marketing strategy, the way consumers search for information online today is changing and such searches can be done on Phoenix SEO.  

Search Engine and its Optimization:

            Search engine is the place where user searches for particular keywords over the internet. They are only the primary interface to navigate to the results. In other words it acts as a user interface between the visitor and SEO.

Search engine sends the query or keyword that was given by user to SEO and then by following some algorithms SEO gives the search results to the user.

SEO in Digital Marketing: Let’s take an example to see how it works and helps the customer in establishing their business.

More and more, the use of SEO is becoming important for the overall success of digital marketing. There are three pillars of SEO – Content, Links and Social Media. SEO Digital Marketing is the best technique to increase your site rankings.

Overview of SEO Collaboration in Digital Marketing

  • Social Media Marketing: Social media and SEO Strategy must be strategized to get complete SEO Benefits.
  • Content Strategy: key SEO asset is Content. SEO’s budget depends on content creation too.
  • Conversion: organic results can be achieved with a combination of SEO and conversion tactics
  • PR and Brand MarketingA critical step in SEO strategy is (ORM) Online reputation management.
  • Website Development: A strategy for search engine optimization involves the working of developers, for knowledge sharing, technical audits, mobile first, and speed
  • Search Engine Friendly: In Web we have different search engines. We cannot bind our product information only to a particular search engine. Different users have different search engines. Product information must be available to all search engines.


  • Mobile Friendly: Smart phone users are increasing day by day. To gain a better ranking build a website that would be mobile friendly. Any website has to fit into Mobile to get customer satisfaction.
  • Target Customers: By using SEO in product promotion, it gives the information about the areas where you can get more customers to increase your product sales.
  • Partner links